If your goal is to activate your team on LinkedIn in a structured, repeatable way, Supergrow gives you everything you need in one place.
Each team member gets their own workspace, writing style, approval flow, and analytics so you can manage LinkedIn activity at scale without chaos.
This guide will walk you through how to set things up, how to create and approve content efficiently, and how to keep your team’s publishing consistent on LinkedIn.
Account Setup
Activating your team on LinkedIn starts with a simple foundation: getting everyone into Supergrow.
Before your team can start creating and sharing content, you’ll set up a simple structure that keeps everything organized.
In Supergrow, each team member gets their own dedicated workspace so their content, analytics, and activity stay clean and separate.
1. Create a workspace for each team member
When to use this: Do this right at the start. One workspace per team member keeps things tidy and avoids mixing content across the team.
How to do it:
Go to Workspaces
Click Create Workspace
Name the workspace after the team member
How this helps: Each workspace becomes that team member’s personal Supergrow environment, making it easy for them (and you) to manage their content and engagement without any confusion.
Tip: Even if two team members collaborate a lot, keep their workspaces separate. It avoids overlap and makes the whole process a lot easier.
2. Invite team members
When to use this: Once the workspaces are ready, bring your team into Supergrow.
How to do it:
Go to Settings
Open Workspace Members
Invite the team member to their workspace
Assign a role:
Content Manager – can create, review, and manage content
Team Member – focuses on content created for their own LinkedIn
How this helps: Roles ensure the right people have the right control. It also creates accountability, especially in larger teams.
Tip: If you want full oversight over all team members, invite yourself as a Content Manager to every workspace.
3. Team members connect their LinkedIn account
When to use this: Immediately after they accept the invitation.
How to do it:
Team member logs into their account
Go to Settings
Open LinkedIn Accounts
Click Add Account and authenticate LinkedIn
How this helps: Connecting LinkedIn unlocks content scheduling, engagement, and analytics. Without this step, Supergrow can’t support them fully.
Tip: Ask team members to complete this step right after joining to avoid delays later.
4. Set up writing styles for each team member
When to use this: After LinkedIn is connected. This step ensures Supergrow writes exactly like each person.
How to do it:
You can set it up for them, or they can do it themselves.
Go to Settings
Open Content Writing Style
Click Create New Writing Style
Click Add Posts OR
Simply add the LinkedIn profile URL of the team member (or any writer they want to emulate)
How this helps: Supergrow learns tone, structure, pacing, and voice patterns directly from real posts. The output feels natural, personal, and consistent.
Tip: You can add any LinkedIn profile, not just your team’s. If someone writes in a style you admire, borrow it.
Once these steps are done, your team is fully set up. Now you’re ready to move into content creation, collaboration, and engagement workflows that activate your entire org on LinkedIn.
Content creation and management
Once every team member has their own workspace and writing style set up, Supergrow becomes your team's content engine. The goal here is simple: help each person create content that actually sounds like them, without wasting hours staring at a blank screen.
Supergrow gives your team three powerful ways to create content. You don’t need to use all of them. Team members can mix and match depending on their workflow, preferences, and what feels most natural.
1. Postcast
Your team’s shortcut to authentic, high-signal content
What it is
Postcast is a live AI-led interview. Instead of writing from scratch, team members talk. The AI interviewer pulls out their real insights and turns them into polished LinkedIn posts.
When to use it: Perfect for team members who have knowledge but struggle to articulate it on paper.
How it works (high-level)
Open the workspace of the team member you’re creating for
Start a Postcast session
The AI interviewer will ask questions about the topic
Team member answers naturally
Supergrow converts the conversation into ready-to-edit content
How it helps: You get content that sounds like the person — their voice, their opinions, their experiences. Not generic AI fluff.
Tip: Use this for leadership content. Leaders have the richest insights but the least time.
2. Create Content Using a Topic
What it is: A straightforward way to generate content by giving Supergrow a topic or idea.
How it helps: Perfect for team members who know what they want to write about but don’t want to draft everything by hand. Supergrow creates a first version they can refine in their voice.
3. Content Repurpose
What it is: Turn existing content into fresh posts. This includes blogs, newsletters, internal documents, or old LinkedIn posts.
How it helps: It reduces the pressure of always coming up with new ideas. Teams can reuse their best-performing insights across formats and keep a consistent posting rhythm.
Content Approval Workflow
Teams often tell us the same thing: getting content approved is slow, messy, and scattered across too many tools.
To fix this, Supergrow brings the entire approval workflow into one place so the content team and reviewers stay aligned without friction.
Here’s how the workflow comes together on Supergrow:
Open the Kanban board from the left menu. This is where every content piece lives and moves through stages.
Move a draft to “In Review” when it’s ready for approval.
As soon as you do this, you’ll see an option to select the reviewer (a team member or manager).
Supergrow notifies the reviewer automatically.
They’ll get an email with a direct link to the content that needs their attention.
Reviewers have two clear choices:
Add feedback and send it back for revisions
Approve the content
That’s it. No long threads, no tool-hopping.
Supergrow updates the content stage on Kanban based on their action.
Approved content moves forward. Revision requests move back with notes attached.
If feedback was added, creators can open the content card to view everything in one place.
No confusion about what needs to be changed or who said what.
You can run this process across all team members simultaneously.
One Kanban board gives you a clear overview of what’s pending, what’s approved, and what needs work, making it easy to manage content at scale.
Calendar and Scheduling
Once a piece of content is reviewed and approved, the final step is getting it out into the world. Supergrow makes this dead simple, so you never lose track of what’s scheduled for which team member.
How to schedule content
Open the approved content card inside your workspace
Click the Schedule button at the bottom
Pick the date and time you want the post to go live
Save it
That’s it; your post is now queued and ready to publish automatically
How this helps: Scheduling removes last-minute chaos, keeps team activity consistent, and gives your team members a predictable posting cadence without needing to remember anything manually.
Where to see everything
You can view all scheduled posts in the Calendar, which gives your entire team a clear overview of what’s coming up, who is posting when, and whether any days look too empty or too crowded.
Tip: Use the calendar as your source of truth during weekly or monthly content planning. It keeps everyone aligned without needing external spreadsheets or separate tools.
Analytics
Once your team starts creating and publishing content, Supergrow begins tracking their performance automatically.
This helps you understand what’s working, who’s improving, and how your overall employee advocacy efforts are growing over time.
Even though Supergrow shows a lot of useful data, the only thing you need to set up is adding each team member’s LinkedIn profile to Analytics.
How to set it up
Ask each team member to go to Analytics on the left side menu
Click on "Add LinkedIn profile"
Just enter or paste the LinkedIn profile URL
That’s it. Once their profile is added, Supergrow will start showing all relevant analytics for them.
What your team can track
Once profiles are connected, they will start seeing:
Their follower and connection growth
Engagement trends across all their posts
Post-wise performance insights
This data helps each team member understand what resonates with their audience, so they can double down on what works.
How this helps your company
You get visibility into how employee advocacy is performing at an individual and team level
You can measure impact over time without manual tracking
You can identify content patterns that drive the most engagement
It becomes easier to support team members who may need help with consistency or content direction
Tip: Encourage team members to check their analytics weekly so they can adapt quickly and continue improving their content performance.
By now, your team is fully equipped to turn LinkedIn into a consistent, high-impact channel. You’ve set up workspaces, connected everyone’s accounts, aligned writing styles, created content, set up reviews, and scheduled posts. With Analytics tracking performance in the background, Supergrow keeps everyone accountable and continuously improving.
If you’re ready to take the next step, here’s what you can do right now:
Create your first Postcast session and get your team member their first LinkedIn-ready draft.
Set up the approval workflow so nothing slips through the cracks.
Review your Analytics at the end of the week to see early signals of what’s working.
Your team already has the expertise. Supergrow simply helps them turn it into content that builds trust, drives visibility, and compounds over time.
If you ever need help, we're here. Reach out anytime.