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How to Repurpose Content Using Supergrow?

Updated over 3 weeks ago

Overview

Supergrow's content repurposing feature allows you to transform videos, blog posts, PDFs, and articles into engaging LinkedIn posts with just a few clicks. This powerful AI-driven tool saves you time while helping you maximize the value of your existing content.

Accessing Repurpose Content

Step 1: Navigate to Post Generator

  1. Click Post Generator in the left sidebar under "Content Creation"

  2. You'll see the "Generate posts with AI" page

  3. Scroll down to the "Repurpose Content" section

Step 2: Choose Your Content Type

You'll see four repurposing options:

  • Generate a post from a PDF

  • Generate a post from a YouTube video

  • Generate a post from an article

  • Format your content

Select the option that matches your source material.

Repurpose Content Options

1. Generate a Post from a YouTube Video

What it is: Transform YouTube videos into engaging LinkedIn posts that drive discussion.

Best for:

  • Educational videos and tutorials

  • Webinars and conference talks

  • Expert interviews

  • Your own video content you want to promote

  • Industry thought leaders' content (with proper credit)

How to use:

Step 1: Click "Generate a post from a YouTube video"

Step 2: You'll see the "Generate a post from a Youtube video" page with an input form

Step 3: Enter the required information:

  • YouTube Video URL: Paste the full YouTube link

  • Content DNA Active: Your unique writing style will be applied automatically (toggle shown)

  • Add your instructions (Optional): Add specific guidance like "keep word count under 2000 characters"

Step 4: Click Generate button

What happens:

  • AI analyzes the video content

  • Extracts key themes and insights

  • Creates a post that summarizes main points

  • Adds your unique perspective based on your Content DNA

💡 Pro Tip: Use this to share valuable content from others while positioning yourself as a curator of quality resources.

2. Generate a Post from a PDF

What it is: Upload documents and transform them into shareable LinkedIn posts.

Best for:

  • Reports and whitepapers

  • Research papers

  • Case studies

  • Ebooks and guides

  • Your own published documents

How to use:

Step 1: Click "Generate a post from a PDF"

Step 2: You'll see the "Generate a post from a PDF" page

Step 3: Upload your PDF:

  • Upload PDF section: Choose a file or drag & drop it

  • Click Browse File to select from your computer

  • Content DNA Active: Your unique writing style will be applied

  • Add your instructions (Optional): Specify which sections to highlight (e.g., "Focus on the specific part of the PDF")

Step 4: Click Generate button

What happens:

  • AI reads and analyzes the PDF content

  • Identifies key insights and data points

  • Creates a post highlighting the most important information

  • Formats it in your writing style

💡 Pro Tip: When uploading long PDFs, use the instructions field to direct AI to specific sections or themes you want emphasized.

3. Generate a Post from an Article

What it is: Repurpose blog posts and articles into LinkedIn content.

Best for:

  • Industry news and trends

  • Thought leadership pieces

  • How-to articles

  • Research findings

  • Your own blog content

How to use:

Step 1: Click "Generate a post from an article"

Step 2: You'll see the "Generate a post from an article" page

Step 3: Enter the article details:

  • Blog post URL: Paste the article link (e.g., https://www.example.com/blog-post)

    • Note: The URL content should be open and public

    • Currently doesn't support PDFs or Google Docs

  • Content DNA Active: Your writing style will be applied

  • Add your instructions (Optional): Specify what to focus on (e.g., "focus on a specific part of the blog")

Step 4: Click Generate button

What happens:

  • AI fetches and analyzes the article

  • Extracts main themes and key points

  • Creates a post that summarizes the content

  • Adds your perspective and commentary

💡 Pro Tip: This works great for your own blog content to cross-promote on LinkedIn, or to share and comment on industry articles.

4. Format Your Content

What it is: Polish rough drafts and messy notes into professional, readable LinkedIn posts.

Best for:

  • Unstructured thoughts and notes

  • Rough drafts that need cleanup

  • Content that's too wordy or unclear

  • Reformatting for LinkedIn's style

  • Voice notes transcripts that need polishing

How to use:

Step 1: Click "Format your content"

Step 2: You'll see the "Format your content" page

Step 3: Add your content:

  • Add your content: Paste your unformatted text in the large text box

  • Content DNA Active: Your writing style will be applied

  • Add your instructions (Optional): Give specific formatting guidance (e.g., "add less emojis", "make it more professional", "shorten to 500 words")

Step 4: Click Generate button

What happens:

  • AI restructures your content for readability

  • Improves clarity and flow

  • Formats it for LinkedIn's best practices

  • Applies your Content DNA style

💡 Pro Tip: This is perfect for converting brain dumps, meeting notes, or stream-of-consciousness writing into polished posts.

Understanding Post Actions

After generating a post from any repurposing tool, you'll have these options:

Quick Feedback

  • Thumbs up - Mark posts you like

  • Thumbs down - Mark posts that don't work

Refine Using AI

  1. Click the AI sparkle icon or "Refine using AI" button

  2. Add specific instructions for improvement

  3. AI will generate a refined version

  4. Common refinements: "make it shorter", "add more data", "remove emojis", "make it more professional"

Save for Later

  • Click the Bookmark icon or "Save Post" button

  • Post is saved to your drafts in the Kanban board

  • Access it later from Drafts & Scheduling

Edit Manually

  • Click the Edit icon or "Edit Post" button

  • Opens the post editor

  • Make manual changes to the content

  • Customize as needed before saving or publishing

Convert to Carousel

  • Click "Generate carousel" button

  • Transforms your post into a visual carousel

  • Opens Carousel Maker with your content pre-loaded

  • Great for breaking down longer posts into digestible slides

Generate More Variations

  • Click "Generate more posts" at the bottom

  • AI creates additional post variations

  • All based on the same source material

  • Gives you more options to choose from

View History

  • Switch to the "History" tab

  • See all previously generated versions

  • Compare different outputs

  • Restore or reference earlier versions

General Tips for All Repurposing Options

Content DNA Makes it Better

  • All repurposing tools work with Content DNA Active by default

  • This ensures the generated post matches your authentic writing style

  • You can toggle to Content Style if preferred using the "Switch to Content Style" link

Use the Instructions Field Strategically

The optional "Add your instructions" field is powerful. Use it to:

  • Focus on specific sections or themes

  • Request certain formatting (fewer emojis, more data, etc.)

  • Add your unique angle or perspective

  • Specify target audience considerations

Review and Edit

Generated posts are starting points, not final products:

  • Always review the AI-generated content

  • Add personal touches and specific examples

  • Adjust the tone if needed

  • Ensure accuracy of facts and claims

Related Articles
How to repurpose content using Supergrow?
Workspaces in Supergrow
Getting Started with Post Generator
Getting started with Content Writing Style
Getting Started with Content DNA
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