Overview
The Weekly Content Report is a personalized performance summary delivered to your account every Sunday. You'll receive an email notification when it's ready. It analyzes your LinkedIn activity and provides actionable insights to help you improve your content strategy and grow your presence.
Accessing Your Analytics
Navigate to Analytics
Click Analytics in the left sidebar
You'll see two tabs: Weekly Report and Trends
At the top, you can:
Select your date range using the dropdown (e.g., "Last 30 Days")
Switch between profiles if you manage multiple accounts
Profile Overview
At the top, you'll see:
Your profile picture and name
Number of Followers (e.g., 2,462)
Connections (e.g., 2,157)
View LinkedIn Profile button
Weekly Report Tab
1. Worth Your Take This Week (Featured)
Hot Take Score: A rating (e.g., 9) indicating content opportunity strength
What You'll See:
Trending article or topic relevant to your expertise
Source attribution (e.g., "TechCrunch")
Based on your Content DNA
Why This Matters:
Explains relevance to your expertise
Shows how it connects to your audience
Provides industry context
Suggested Angle:
Recommends a unique perspective for your post
Helps you stand out from generic takes
Action Buttons:
Read Article - Opens the full article
Start a Postcast discussion - Create content using voice notes
2. Best Post
Performance: Shows engagement level (e.g., "1.8x your average")
Analysis Includes:
Winning Formula: What made it successful
Hook Template: The engaging opening pattern
Repeat This: Actionable pattern to replicate
Content Idea: Suggestion for similar posts
View on LinkedIn button to see actual engagement
3. Needs Improvement
Performance: Shows underperformance (e.g., "0.6x your average")
Analysis Includes:
Main Problem: Core issue identified
Rewritten Hook: Suggested better opening
Avoid This: Common mistakes to prevent
Rescue Idea: How to fix the concept
4. Post-by-Post Breakdown
For Each Post:
Date posted
Post preview
Engagement score (e.g., "1.8x")
Detailed metrics: Reactions, Comments, Reposts, Total
Show analysis dropdown for full breakdown
5. Your Week in Review
Quick metrics snapshot:
Posts Published: Number of posts
Engagements: Total + percentage change
Impressions: Total + percentage change
Followers: Current count + new followers this week
Trends Tab
For long-term performance analysis.
Select Your Date Range
Click the date range dropdown to choose from:
Preset Options:
This Week - Current week's data
Last 7 Days - Past week
Last 14 Days - Past two weeks
Last 30 Days - Past month (default)
Last 6 Months - Half-year view
Last 1 Year - Full year analysis
Custom Range:
Click Custom Range
Select start and end dates from the calendar
Navigate between months using arrows
Current date is highlighted in blue
Follower Growth
Total Follower Change: Net change (e.g., 115) with percentage (e.g., "+4.90%")
Line Graph: Daily follower changes over selected period
Hover for specific data points
Track growth patterns and spikes
Impressions
Total Impressions: Overall reach (e.g., 6353) + percentage change (e.g., "+2.45%")
Daily Average: Average daily impressions (e.g., 219.07)
Graph: Daily impression trends
Engagement Metrics
Total Reactions: Count + percentage change
Total Comments: Count + percentage change
Total Reposts: Count
Combined Graph: Color-coded view (purple for reactions, green for comments, orange for reposts)
How Content DNA Powers Your Report
Your Content DNA:
Filters opportunities based on your topics
Curates relevant "Worth Your Take" articles
Personalized insights to your audience
Suggests content angles that fit your pillars
Analyzes engagement patterns specific to your niche